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老字号
lǎo zì hào
shop, firm, or brand of merchandise with a long-established reputation
HSK 7-9 (v3.0)
Examples
百年老字号。
Bǎinián lǎozìhào.
Century-old reputable shop.
中华老字号。
Zhōnghuá lǎozìhào.
Chinese time-honored brand.